Monday, December 01, 2008

The Melting Man

Have you seen this clever ecological ad campaign?
"Located in Buenos Aires’ Plaza Francia, the oozing young man passes out fliers urging spectators to use public transportation, conserve water, reduce, reuse, recycle and to use energy-efficient appliances. This imaginative piece of guerrilla publicity highlights the fact that much of the funding of the Argentinian Red Cross goes to assisting those who have been most affected by natural disasters exacerbated by climate change. "

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