Showing posts with label corporate sponsorship. Show all posts
Showing posts with label corporate sponsorship. Show all posts

Tuesday, July 17, 2007



Budweiser announced this week that it won't be going with Dale Earnhart Jr. to Hendricks Motorsports. Is Budweiser crazy?

Dale's new sponsor is reported to be something from PepsiCo. (I've also heard Adidas?) Read story below..

NASCAR.COM - This Bud's for ... ? Dale Jr., longtime sponsor to split - Jul 13, 2007

Tuesday, March 20, 2007

Corporate Sponsorship

In reference to my last post:

I went back to the article that I read about the Barbaro documentary to check my facts and noticed something that really aggravates me. The Kentucky Derby has obviously changed it's name to The Kentucky Derby Presented by YUM! Brands (G1). Every time Barbaro's name is mentioned in print, he is referred to as the winner of The Kentucky Derby Presented by YUM! Brands (G1).

It also carries over to this new crop of three year olds who are on the Derby trail. Now you can't say this 3 year old is on the Derby trail anymore. You have to say the horse is on the Derby Presented by YUM! Brands trail. How much did YUM! Brands pay to ruin the crown jewel of the Triple Crown?